"The strongest single piece of advice is to remember that that the Antismokers have untold mountains of hundreds of millions of dollars and pounds to pay themselves with, to hire staff with, to buy TV ads with, and to buy the laws that they want. We in turn have diddlysquat. So the advice is simple: we can't afford to hit them at their strong points: we need to constantly seek out their weaknesses because it's only at those weaknesses that we can really win at this point.
Their greatest weakness is in their lies, the more outrageous the better for us -- because truly outrageous lies are easier to expose in quick and simple ways, and it's easier to convince people who'd earlier believed them without much thought that actually they ARE lies. And when people realize how they've been played for fools with those lies, they'll get angry and they'll fight back. And it's that anger and that willingness to fight that we need.
So pick out the craziest and weakest of their lies: the thirdhand smokes, the outdoor death from a smoker a hundred feet away, childhood asthma doubling or tripling while exposure to smoke has gone down by more than half, smoking bans being good for pubs while we can see that their numbers are being decimated twice over, the most advanced ventilation and air-filtration systems being helpless against wisps of smoke from a few leaves while they easily handle deadly pathogens in hospitals and clouds of thick cooking smoke from restaurant kitchens. Anyone can be fooled temporarily by slick and expensively produced advertising and propaganda sound bites, especially when it's all wrapped up with emotional appeals and pictures of lovable little children, but most people can see beyond those sound bites and pictures if the lies are transparent enough.
We need to pick out the most transparent lies, and hit at them, over and over again, in the simplest terms possible."